6 video marketing statistics you need to know

Video killed the radio star, but who or what is going to kill video? Our answer? Nothing! - At least not any time soon.

The use of video in marketing has been growing over the last few years and if you're reading this then you probably have an idea of just how vital it is to a successful marketing plan. But if you need more convincing then check out six video marketing statistics which will prove how important video is and how huge the impact on your marketing can be.

1. By 2022 82% of internet traffic will come from video

Video content is on the rise and will continue to rise for years to come. By 2022 82% of all internet traffic will come from video¹. That’ll be nearly 70,000 petabytes of data every month (it’s OK, we had to look up what a petabyte was too and it’s

1,000,000,000,000,000 bytes!).

2. More than one billion hours of video is viewed on YouTube everyday

Who doesn’t use YouTube? Well considering YouTube has 2 billion subscribers worldwide², there’s not many of us not using it in one way or another.

Every single day, more than one billion hours of video is watched on YouTube. Gone are the days of ‘Charlie bit my finger’ and that guy with the lightsabre. YouTube is now home to a huge array of professionally curated content. From product reviews to podcasts to educational resources, you can find everything on YouTube.

3. 92% of users watching a video on a mobile will share it with others

If you want people to talk about, share and engage with your product or service, then you need video content and you need it optimised for mobile. 92% of users watching a video on a mobile will share it with others³.

4. Social video generate 1200% more shares than text and image content combined

Social media is huge. From the first social media site in 1997 (anyone remember Six Degrees?) to today’s giants like Facebook, social media is everywhere. More than a third of the planet is on Facebook (2.7 billion users⁴) and as the old adage goes – you gotta be in it to win it.

Getting your video content and video strategy just right can result in huge wins for your business. Just look at a recent project we worked on with Evertrek which helped them to generate £333,000 of sales in just four weeks.

5. A website is 53 times more likely to reach the front page of Google if it includes a video

Getting your website or product to the top of Google may seem like the holy grail of marketing objectives for your business. The rewards of beating your competition in a search for your industry may be obvious but how you get there is not always so clear.

If you want your SEO strategy to succeed, then you can’t forget video. Including video on your website will make it 53 times more likely to reach the front page of Google.

Did you know that Google owns YouTube and so when indexing information it will preference content that is based on its own platform?

So, make a video, get it on YouTube, display it on your website and watch your organic traffic grow!

6. Mobile video consumption rises by 100% every year

It’s been ten years since we saw Apple release the first iPhone and it’s amazing to think how far the technology has grown in that relatively short time. Most of us now carry a device video enabled device in our pockets.

For marketers that gives us a chance to get persuasive video content in front of a targeted audience any where and anytime.

See how we helped Welsh ICE improve their social engagement and increase their sales with some custom video content and an effective Facebook strategy.

Sources:

Cisco. (2018). Cisco Annual Internet Report (2018–2023) White Paper.
Press. (2020). Retrieved from YouTube: https://www.youtube.com/about/press/
Templeman, M. (2017). 17 Stats And Facts Every Marketer Should Know About Video Marketing. Forbes.
(2020). Retrieved from Statistica: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/

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